Tre Kronor Media | a Making Science Company announces today that Sophia Jernberg is assuming the role of Nordic CEO. At the same time, Niclas Fröberg transitions to the role of Chairman of the Board. The change marks the next step in the company’s development and the continued integration with Making Science.
October 1, 2026 – Stockholm. Since Tre Kronor Media became part of Making Science in 2022, the company has undergone From a traditional media agency, the business has evolved into an integrated Media, Tech & Creative firm with over 120 employees in the Nordic region, combining local market expertise with Making Science’s global strengths in technology, data, AI, and innovation.
Sophia Jernberg has been a driving force in this development. Between 2022 and 2026, the company more than quadrupled its revenue while broadening its offerings, strengthening its Nordic presence, and establishing its new capabilities.
As the new Nordic CEO, Sophia will focus on further strengthening Tre Kronor Media’s position as the region’s leading Media, Tech & Creative partner. Her vision is to leverage local entrepreneurship and Making Science’s scale to advance Hybrid Intelligence- a framework where human expertise and AI intersect to drive measurable business value.
“I am proud of the journey we have had together and the core offering we have built in the Nordic market. But our most important asset has always been our employees and their high level of engagement. My ambition is to continue building a culture characterized by energy, collaboration, development, and curiosity. Now I look forward to the next chapter and continuing to generate growth for our clients and teams in the Nordics,” says Sophia Jernberg, incoming Nordic CEO for Tre Kronor Media | a Making Science Company.
In connection with this transition, Niclas Fröberg assumes the role of Chairman of the Board together with Lars Bönnelyche.
“Sophia has played a crucial role in our development over the past few years. Her strategic sharpness, commercial drive, and ability to build strong teams make her the natural choice to lead the company forward. I look forward to continuing to support the business from the board,” says Niclas Fröberg, incoming Chairman of the Board of Tre Kronor Media.
Making Science’s global management also welcomes the appointment. “Sophia has been a key person in translating Making Science’s capabilities in technology, data, and AI into tangible business growth in the Nordics. Over the last four years, her leadership has been instrumental in transforming Tre Kronor Media from a traditional agency into a powerhouse of digital acceleration, doubling our key financial metrics in the region. She represents precisely the combination of entrepreneurship, innovation, and client focus that will be critical to our continued global expansion. As we enter this next phase, Sophia’s vision of hybrid intelligence will ensure we continue to deliver exceptional, measurable value to our clients by blending local market expertise with our global technological scale. This transition is a testament to the strong, sustainable business built by Niclas and Lars. We are immensely grateful for their exceptional dedication over the years, and I look forward to working closely with them on the Board to support Sophia and the team in driving our next wave of growth in the Nordics,” says José Antonio Martínez Aguilar, Founder and CEO of Making Science.
To further strengthen operations, Jessica Larholm has been named COO of Media & Tech, and Jon Söderlind has been appointed COO of Strategy. Together with Klas Lusth, Managing Director of Perfect Fools, they will help lead the unified Nordic offering, seamlessly integrating media expertise, strategy, technology, AI, and creativity to solve client business challenges and deliver measurable growth.
About Tre Kronor Media | a Making Science Company
Tre Kronor Media | a Making Science Company, is a digital acceleration company powered by Artificial Intelligence with a core of media, technology, and creativity in the Nordics. Our team of over 120 experts operates from offices in Stockholm, Gothenburg, Malmo, Oslo, Copenhagen, and Helsinki. By prioritizing strong client relationships and deep business understanding, we have been awarded Media Agency of the Year 11 times, most recently in 2025.
Internationally, through Making Science, we have more than 800 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.
For more information or interview requests, please contact:
Noelle Runo, Head of International Marketing & Communications at Making Science
