The AI Gene: Your Roadmap to an Agentic AI Integrated Marketing Platform
The future of marketing isn’t just about using AI tools—it’s about building a unified, intelligent AI Agent platform that drives strategic growth.
Join us at the Google Cloud office on November 11th to move beyond the hype and get a concrete roadmap for integrating the latest in AI, data, and creativity. We’ll show you how to orchestrate your data foundation using Google Cloud (Vertex AI/Looker), leverage agentic AI principles for hyper-realistic media generation (Veo/Imagen), and implement an integrated strategy to secure visibility in the new era of AI Mode/Overview search.
- 11 November 2025
- 8:30 AM – 10:30 AM – CEST
- Google Stockholm | Kungsbron 2
What you will gain:
A concrete 4-step roadmap for building your next-generation marketing platform.
A deep dive into AI Agents: what they are and how they deliver measurable results.
Strategies for unifying creative assets and search performance in a zero-click reality.
Location:
Agenda
8:30 – 9:00
Registration, coffee and welcome
9:00 – 9:30
Data Foundation och Orchestration
Fanny Edenbro, Nordic Head of AI, Cloud, Cybersecurity & Software, Tre Kronor Media│a Making Science company
9:30 – 10:00
Generative AI: from proteins to leading AI models, AI Agents and hyper realistic media generation
Ted Schönbeck, Nordic CTO, Google Cloud
Carl Wåreus, Head of Agencies & Partners, Google Nordics
10:00 – 10:30
Integrated AI Creative & Search Strategy
Ida Angerbjörn, Head of Performance, Tre Kronor Media│a Making Science Company
Jessica Larholm, Nordic Digital Director, Tre Kronor Media│a Making Science Company
Speakers
Ted Schönbeck
Nordic CTO - Google Cloud
Carl Wåreus
Head of Agencies & Partners- Google Nordics
Jessica Larholm
Nordic Digital Director - Tre Kronor Media│a Making Science Company
Fanny Edenbro
Nordic Head of AI, Cloud, Cybersecurity & Software - Tre Kronor Media│a Making Science Company
Ida Angerbjörn
Nordic Head of Performance - Tre Kronor Media│a Making Science Company