With Google Cloud Marketplace, Making Science will be able to bring this innovative solution to new customers worldwide who want to optimize their Google Ads campaigns.

Madrid, February 13, 2024 – Making Science, a Premier Partner of Google Cloud, is strengthening its commitment to excellence by bringing  for the first time its proprietary technology ad-machina in the Google Cloud Marketplace. Further reaffirming the technological consultancy’s expertise and abilities in using Google Cloud solutions, this long-term agreement also offers companies a tool for personalizing and optimizing Google Ads campaigns with Generative Artificial Intelligence (GenAI).

Through this agreement, any global Google Cloud customer can benefit from fast and efficient access to ad-machina. This multilingual technology, developed by Making Science, adapts to the market’s needs and can generate unique and personalized ads for each user based on their behavior, which translates into an improvement in the effectiveness of advertising campaigns.

Personalization and AI: The Key to Multiplying Conversion Rates in Response to New Market Needs

ad-machina is powered by Artificial Intelligence to learn continuously in real-time, which increases the efficiency in detecting and adapting to changes in consumer buying behavior.

On the other hand, its innovative technology allows ads to be modulated to the company’s commercial strategies, such as offers, internal policies, or social programs so that it generates new ads automatically during the periods of validity of the same.

The milestone further strengthens Making Science’s partnership with Google Cloud for advanced cloud-based solutions that drive digital transformation and advertising effectiveness.

“At Making Science, we are delighted to continue enhancing our strong alliance with Google Cloud by incorporating a tool like ad-machina into its Marketplace for the first time. Without a doubt, a tool that adds value to those companies that operate their Google Ads campaigns and want to optimize the functioning of their algorithms” explains Eduardo Sarciat, ad-machina Managing Director at Making Science.

Google Cloud Marketplace: Consolidating a Long-Term Relationship

The collaboration is founded on a solid relationship between the two companies, with over 90 Google Cloud certifications and specializations in areas such as Infrastructure, Marketing Analytics, and Machine Learning. Google Cloud Marketplace provides enterprise-grade cloud solutions integrated with Google Cloud Platform, making it easy to find, buy, and deploy third-party software.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow ad-machina on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”

About Making Science

Making Science has a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organisations. Through these endeavours, we are committed to driving meaningful change for a brighter, more sustainable future.