Stockholm, 23 February 2024, on behalf of Svenska Spel – Following the winter procurement process, it is clear that Tre Kronor Media has been awarded the contract as the new media agency for Svenska Spel. The agreement is effective from May 2024.

We are pleased to welcome Tre Kronor Media as Svenska Spel’s new media agency. During the procurement process, we have had the privilege of reviewing several bids of very high quality from some of Sweden’s sharpest media agencies. Tre Kronor will be an important partner to Svenska Spel in the work of continuing to create successful communication with great impact,” says Frank Hojem, Head of Communication & Sustainability at Svenska Spel.

Svenska Spel is a dream client. We are very proud to collaborate with one of Sweden’s largest media buyers. Svenska Spel has strong expertise in purchasing, strategy, and as a client, and also has a fantastic portfolio with some of Sweden’s biggest brands,” says Niclas Fröberg, Nordic CEO of Tre Kronor Media, a Making Science Company.

The agreement is effective from May 2024 and includes Svenska Spel’s corporate brand and Casino Cosmopol, as well as the business area Tur with brands such as Triss, Lotto, Keno, and Eurojackpot. The agreement is for 2 years with the possibility of an extension for 1+1 year. The contract value is estimated at 4–5 million SEK, excluding VAT per year. Search services are procured through a previous agreement with Dentsu.

The bidders were informed of the award decision on February 12, 2024.

About Tre Kronor Media | a Making Science Company

Tre Kronor Media | a Making Science Company, is a digital acceleration company with a core of media planning and strategy in the Nordics with over 80 experts. With offices in Stockholm, Gothenburg, Malmo, Oslo, Copenhagen, and Helsinki, we are today a one-stop-shop, full-service company. By prioritising strong client relationships and deep business understanding, we have been awarded Media Agency of the Year 10 times, most recently in 2023.

Internationally, through Making Science, we have a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Committed to making a positive impact, we actively engage in various ESG initiatives. Making Science has joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organisations. Through these endeavours, we’re committed to driving meaningful change for a brighter, more sustainable future.

For inquiries, please contact:

Svenska Spel’s press office, +46 10-120 33 33,

Marketing & Communications at Making Science,