Fanny Edenbro, Data Community Lead at H&M and ex-IKEA joins Tre Kronor Media | a Making Science Company as Head of Data & AdTech Nordics.

Stockholm, 13th May 2024 – Tre Kronor Media | a Making Science Company, are pleased to announce the appointment of Fanny Edenbro as Head of Data & AdTech Nordics. Edenbro brings a wealth of experience in data strategy, implementation and Google Cloud Services, having previously led and held leadership roles at H&M and IKEA.

Edenbro will lead Tre Kronor Media’s Data & AdTech efforts across the Nordic region in her new role. She will focus on fostering a data-driven culture, developing and implementing effective data strategies, and leveraging Making Science’s proprietary technology products to drive business growth for our clients. 

“We are delighted to have Fanny joining the team”, said Niclas Fröberg, Nordic CEO at Tre Kronor Media | a Making Science Company. “Her deep expertise in Data, Cloud, GMP and AI will be a huge asset as we expand our presence in the Nordics. Fanny’s arrival is a testament to moving from being a traditional media agency- to becoming a full-service agency offering our clients a complete package of data-driven marketing solutions.”

“The company’s commitment to data-driven marketing perfectly aligns with my passion for leveraging data to achieve real business results. I look forward to working with the team in the Nordics to develop and implement innovative solutions that help our clients thrive”, said Fanny Edenbro.

To learn more about our Data & AdTech services, please contact:

Fanny Edenbro

Head of Data & AdTech Nordics at Tre Kronor Media | a Making Science Company

Press Enquiries, please contact:

Noelle Runo

Head of International Marketing & Communications at Making Science

About Tre Kronor Media | a Making Science Company

Tre Kronor Media | a Making Science Company, is a digital acceleration company with a core of media planning and strategy in the Nordics with over 80 experts. With offices in Stockholm, Gothenburg, Malmo, Oslo, Copenhagen, and Helsinki, we are today a one-stop-shop, full-service company. By prioritising strong client relationships and deep business understanding, we have been awarded Media Agency of the Year 10 times, most recently in 2024.

Internationally, through Making Science we have more than 1200 employees, with a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and the USA. As a consulting partner of Local Planet – the world’s premier network of independent media agencies – we deliver a suite of digital marketing, Adtech, Martech, software and cloud solutions and cybersecurity services globally, through delivery hubs that foster job creation and the availability of highly skilled technology talent. 

Making Science is composed of four business lines: the Global Digital Agency and Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of all of Making Science business capabilities.

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.