- Waters will lead strategic growth in the region, strengthening Making Science’s position as a disruptive leader in the European market.
Stockholm, 19 November 2024 – Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation, has announced the appointment of Nick Waters as the company’s new CEO for the UK, Northern and Central Europe. Backed by an extensive track record of business leadership and a deep understanding of the technology market, Waters will drive the company’s growth and expansion in Europe.
During his more than 25 years of experience in the advertising, digital, and media industries, Nick Waters has held senior positions in a variety of companies. In particular, Waters has held CEO positions at companies such as Ebiquity, where he led the company’s strategic transformation to a data-driven approach. He has also been Executive Chairman of Dentsu Aegis UK and CEO of Dentsu Aegis Network Asia-Pacific for over a decade, where he managed operations in more than 15 markets. Prior to that, he was CEO of Mindshare, WPP’s EMEA agency, strengthening his ability to design and implement global strategies with local impact. A track record that combines his strategic leadership experience with a comprehensive understanding of markets.
A bid to consolidate its market leadership in Europe
Waters’ appointment comes at a crucial time for Making Science, which has become an attractive destination for important figures in the sector. A move that reinforces the company’s commitment to remain a benchmark in technology, data, and Artificial Intelligence, taking a further step in its consolidation as a leader in the global market.
“Nick Waters will be the best guide for Making Science’s expansion in Europe. His in-depth knowledge of the global market and his ability to build strong relationships with key partners will be instrumental in consolidating our position in Europe and strengthening our global presence,’ says José Antonio Martínez Aguilar, CEO and founder of Making Science. “We are convinced that his experience and strategic vision will help us to accelerate our growth and achieve our ambitious global goals.
Nick Waters said: ‘Making Science is the most exciting digital accelerator company, and this is a great opportunity to join their team in the third phase of their global growth journey.
This is a company built for today’s and tomorrow’s marketing world. With a brilliant team applying data science and artificial intelligence, Making Science drives competitive advantage for brands.
The future offers great opportunities for those who know how to seize them. Making Science is one of them, and I look forward to contributing to it,’ he concludes.
‘Nick Waters joining us and Making Science is fantastic. His experience from having worked at the largest agencies will be a great asset for our continued growth and our clients. An old colleague from the MindShare years who I had the privilege of working with for over six years, and who we now have the opportunity to work with again.’ says Niclas Fröberg, Nordic CEO at Tre Kronor Media. Fröberg will continue in his role as Nordic CEO.
With this appointment, Making Science strengthens its management structure and moves towards meeting its ambitious EBITDA and guidance targets. The addition of Waters will ensure the implementation of strategies that maximize profitability and strengthen relationships with strategic partners across the region.
Media Enquires:
Noelle Runo, Head of International Marketing & Communications at Making Science
noelle.runo@makingscience.com
