Last Thursday, we had the opportunity to attend Think 2025 in Stockholm, an event that brought together industry leaders, marketers, and innovators. Think 2025 is a premier event where global experts and Google leaders share insights on proving marketing’s ROI, driving growth, and optimizing performance. It also provides an excellent opportunity to network with industry professionals and build a future-proof marketing operating system. The discussions were insightful, forward-thinking, and packed with valuable takeaways. Here are our five key reflections from the event:
1. Brand & Activation Must Balance
A key theme that resonated throughout the event was the need to strike a balance between brand-building and performance marketing. While short-term performance metrics are crucial, long-term brand equity is what sustains growth. Investing in both aspects ensures a holistic strategy that drives results today while securing success for the future.
2. Customers Are Unpredictable – But Your Marketing Doesn’t Have to Be
Consumer behavior is evolving rapidly, and unpredictability is the new normal. However, this doesn’t mean marketing strategies should be reactive or erratic. Instead, leveraging predictive analytics and data-driven insights allows brands to stay ahead of consumer shifts and engage their audience effectively.
3. Consumer Behavior Has Changed – and So Must Our Approach
The way consumers engage with content has transformed. Some key insights:
- Culture is community
- ‘Scrappy’ content carries multi-format engagament
- Attention spans depend on mood, not age
4. Unified Data & Platforms Are Essential for Success
Data remains the cornerstone of modern marketing, but how it’s utilized makes all the difference. First-party data is becoming a major differentiator, giving brands the ability to personalize experiences and optimize campaigns effectively.
5. Technology Does Not Fuel Creativity
One of the most thought-provoking discussions was about the role of technology in creativity. While technology streamlines the refinement process, true creativity comes from human insight, imagination, and strategic thinking.
Thank you to Google for the invite! Looking forward to bringing these insights back to the teams and our clients.
