Fanny Edenbro – Nordic Head of AI, Cloud, Cybersecurity & Software


Chief Marketing Officers today navigate a complex terrain. The imperative is clear: gain a profound understanding of your customers, create highly personalized interactions, and, crucially, demonstrate the tangible Return on Investment (ROI) of every marketing spend. Yet, many organizations grapple with fragmented customer data, rudimentary personalization, and reporting cycles that lag weeks behind real-time market shifts.

Google understand these challenges. Their entire business is built on understanding user intent and delivering relevant experiences at scale. They’ve solved the complexities of processing massive, real-time data streams to power products like Search, Ads, and YouTube. Now, they’re making that same powerful data and AI infrastructure accessible to you, the marketer, through Google Cloud.

Google Cloud helps you move from fragmented customer data to a single source of truth, allowing you to understand your customers deeply, personalize every interaction in real-time, and precisely measure the ROI of every marketing dollar.

The Three Pillars of Modern Marketing, Powered by Google Cloud

We’ve distilled the power of Google Cloud into three core pillars that address the critical needs of every modern marketing leader:

1. Forge a Unified Customer Data Foundation

The Challenge: Your customer data is a mess. It’s trapped in silos across your CRM, web analytics, ad platforms, and email service, making it impossible to get a true 360-degree view. How can you understand true Customer Lifetime Value (CLV) when you can’t connect web analytics to sales data?

The Google Cloud Solution: We help you break down those data silos by creating a Marketing Customer Data Platform (CDP) on Google Cloud. Ingest data from virtually any source—Google Analytics 4, Salesforce, your ad platforms, offline data—into one central place for a true, unified customer profile.

2. Deliver Hyper-Personalization at Scale with AI

The Challenge: Traditional personalization efforts often fall short, limited to basic segmentation. The true power lies in predicting customer needs and identifying churn risks, capabilities that manual processes cannot deliver at scale.

The Google Cloud Solution: Go beyond simple segmentation. Use Google’s world-class AI to build predictive audiences and power real-time personalization. Our tools make AI accessible to your marketing analysts, not just data scientists.

3. Drive Smarter, Faster Marketing Decisions

The Challenge: Relying on delayed campaign performance reports means missed optimization opportunities. Marketing teams often find themselves bogged down in manual tasks and reactive analysis, hindering strategic focus.

The Google Cloud Solution: Empower your team with self-service analytics and real-time insights. Move from static reports to dynamic, forward-looking decision-making.

Addressing Common CMO Concerns

We anticipate your questions and have robust solutions for common concerns:

Ready to Build a World-Class Marketing Engine?

Google Cloud provides the same data, AI, and advertising infrastructure that powers Google. It’s time to leverage this power to build a smarter, more predictive marketing strategy for your organization.

Here are a few ways we can help you get started:

Which of these resonates most with your immediate priorities? Don’t let fragmented data and missed opportunities hold your marketing team back.

Contact us today to schedule a personalized consultation and discover how Google Cloud can transform your marketing outcomes.