Face Digital Uncertainty
with Technology
- Thursday, May 8th 2025
- Eric Ericsonhallen
- 15:30 - 21:00
The Digital Dawn symbolizes the shift to data-driven, AI-powered innovation. Join us to explore the possibilities, where technology illuminates opportunities, automation enhances creativity, and data fuels smarter decision-making.
Embrace the Digital Dawn. Illuminate your future with AI.
Tre Kronor Media | a Making Science Company, invites you to our flagship Nordic event, The Digital Dawn: Rise with AI.
Sign-up* today to learn more about Data & AI for Marketing with real-life examples and expert insights.
*Limited seats available. Secure your spot below.
- Thursday, May 8th 2025
- Eric Ericsonhallen
- 15:30 - 21:00
In collaboration with: 
Agenda
15:30 – 16:00
Registration & coffee
16:00 – 16:10
Welcome & introduction by Linda Nyberg
16:10 – 16:30
“AI & Agility: The Next-Gen Agency”
Interview with Nick Waters, CEO Northern Europe at Making Science and Niclas Fröberg, Nordic CEO at Tre Kronor Media│a Making Science Company.
16:30 – 16:50
Expert Panel
Josefine Vännman, General Manager, Amazon Ads Nordics
Carl Wåreus, Head of Agencies & Partners, Google Nordics
Olof Laurin, Head of Brand Partnerships Nordics, TikTok
Dilem Güler, Director of Business Development, Bonnier News
16:50 – 17:20
AI & Creative in Practice with Costanza Ghelfi, CPO & Co-Founder of ad-machina at Making Science
17:20 – 17:35
BREAK
17:35 – 18:00
Case Interview: Laura Frisk, CMO at Tiger of Sweden
18:00 – 18:10
“How AI is Reshaping Media Buying”
Ken Söderqvist, Brand Manager at Oddset, Svenska Spel Sport & Casino
Max Nordlinder, Account Manager at Tre Kronor Media│a Making Science Company
18:10 – 18:30
Panel Discussion: “Data, AI, and the Modern Brand”
Caroline Björkman, COO at eEquity
Jessica Larholm, Nordic Digital Director at Tre Kronor Media│a Making Science Company
Isak Hagen, Marketing Project Manager at Läkare Utan Gränser / Médecins Sans Frontières
Elin Roaks, Chief Marketing Officer at Twistshake
18:30 – 18:40
Closing & Q&A
18:40 -21:00
MakeFest: Mingle, Games, Prizes, Food & Drinks