In the upper funnel GaussTV, BrandMax and Data Quality combine to optimize the strategies of the consultancy’s clients and ensure quality data.

Madrid, 27 June 2024 – Making Science, a leading digital marketing and technology company, announces the availability of three new solutions from its renowned Gauss AI Suite on Google Cloud Marketplace: GaussTV, BrandMax and Data Quality. These solutions are designed to help customers overcome upper funnel challenges, optimize their marketing strategies, and ensure data quality at every step of the conversion process.

GaussTV is a solution that enables clients to effectively plan, optimize, and measure their media campaigns. By integrating linear and connected TV into a single console, GaussTV facilitates incremental reach measurement and optimization of advertising investments, ensuring that campaigns reach the right audiences with personalized messages

Along these lines of ad hoc planning, BrandMax enables companies to target their branding campaigns by personalizing bidding strategies based on user value. Using advanced algorithms, the tool identifies buyer personas and converts business objectives into complex bidding algorithms, maximizing the impact of campaigns and reaching the highest-value audiences

The Data Quality solution helps clients maintain the quality of their data throughout the conversion funnel. By implementing key indicators, real-time alerts, and customized dashboards, Data Quality ensures accuracy in campaign attribution and minimizes the negative impacts of data inconsistencies, enabling more effective and well-targeted marketing actions.

“We are very excited to launch these three new solutions on Google Cloud Marketplace and to continue to provide access to our value proposition of innovative technologies. Through these three solutions, Gauss AI helps our customers maximize their advertising impact and achieve their business goals with greater accuracy and efficiency,” said Jorge Alonso, COO SaaS at Making Science.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the digital marketing solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”

In this way, Making Science will continue its collaboration with Google Cloud to provide advanced technology that facilitates digital transformation and delivers leading solutions to companies.