From left to right: Pelle Stensson, CEO at TRY Schjærven Media, and Ina Iversen, Country Manager Norway at Tre Kronor Media
Tre Kronor Media | a Making Science company and TRY Schjærven AS (owned by leading Norwegian Agency Groups TRY and Schjærven) enter Strategic Partnership to Strengthen Media, AI, Data & Technology Leadership in Norway and Across the Nordic Region.
Stockholm / Oslo, 19 January, 2026— Tre Kronor Media │a Making Science company and TRY Schjærven Media, owned by two of Norway’s leading marketing consulting groups TRY and Schjærven, today announced a new strategic partnership combining two powerhouse Nordic agency players.
Under this agreement, the TRY Group and the Schjærven Group—two of Norway’s most influential agency groups—become key partners in Tre Kronor Media’s expansion within the Norwegian and Nordic market. The partnership responds to the increasing demand from Nordic advertisers seeking deep local expertise in Norway, combined with a modern, AI-driven, and fully integrated Nordic offering.
The owners of TRY Schjærven Media are two of the most successful agency groups in Norway, with more than 450 employees combined. TRY Group has won Agency of the Year in Norway over 20 times. Both groups uniquely blend creativity, technology, strategy, and media across their companies—with TRY Opt, Re Media, and group TRY Schjærven Media (TSM) forming the powerhouse of marketing/media strategy and buying. Together with Tre Kronor Media, which has been awarded Agency of the Year 11 times in Sweden, this partnership creates significant value for all stakeholders involved. Tre Kronor Media gains access to TRY/Schjærven’s deep local market expertise and operational capacity in Norway. TRY Schjærven Media gains access to Making Science’s proprietary suite of AI, data, and digital acceleration technologies. Ultimately, clients benefit from a comprehensive offer that combines local excellence with top-tier global innovation.
“Our partnership with Try Schjærven Media is a decisive move to future-proof Nordic marketing. By blending their award-winning local expertise with Making Science’s advanced proprietary AI solutions, we are setting a new standard for performance and innovation across the region” says Niclas Fröberg, Nordic CEO at Tre Kronor Media │a Making Science company.
“This partnership positions us to deliver what our clients need most: the deep relationships, creative excellence, and local market understanding that TRY and Schjærven are known for—combined with Making Science’s cutting-edge AI, data, and technology capabilities. For Norwegian and Nordic clients, this means access to a strong cross-region delivery, world-class digital acceleration tools while maintaining the personal touch and strategic partnership they value. We’re building something truly unique in the Nordic market.” says Pelle Stensson, CEO at TRY Schjærven Media.
“We are extremely proud to enter into this strategic partnership with Try Schjærven Media. With strong growth, many new customers and exciting projects for Tre Kronor Media in 2025, this feels like the right step – and an important foundation for the big goals we have set ourselves for the years to come. Together with TSM, we are combining strong local expertise in Norway with a Nordic structure and technology to deliver scalable solutions to local and Nordic customers”, says Ina Iversen, Country Manager Norway at Tre Kronor Media.
About Tre Kronor Media | a Making Science Company:
Tre Kronor Media | a Making Science Company, is a digital acceleration company powered by Artificial Intelligence with a core of media, technology, and creativity in the Nordics. Our team of over 120 experts operate from offices in Stockholm, Gothenburg, Malmo, Oslo, Copenhagen, and Helsinki. By prioritizing strong client relationships and deep business understanding, we have been awarded Media Agency of the Year 11 times, most recently in 2025.
Internationally, through Making Science, we have more than 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia.
Website: www.trekronormedia.se
Making Science: www.makingscience.com
About TRY Group
TRY is the leading and one of Norway’s most awarded and influential agency groups, with a 25+ year track record of market leadership. The group encompasses 11 specialized companies across strategy, creative, media, technology, and content—including TRY Opt (media agency).. The group’s companies work seamlessly together to deliver integrated solutions that drive measurable business results for clients.
With over 350 employees and offices in Oslo, Bergen, and Stavanger, TRY combines deep local market knowledge with international competitiveness. The group has won “Agency of the Year” in Norway more than 20 times and serves major clients across public and private sectors, including government bodies, financial services, retail, and technology companies.
Key capabilities:
- Strategic consultancy and business transformation
- Media strategy, planning, and buying
- Creative excellence and brand building
- Influencer marketing and content creation
- Data analytics and marketing technology
- Sustainability communication and ESG reporting
Website: www.try.no
About Schjærven Group
Schjærven is a leading Norwegian marketing and communications group, including agencies like Schjærven and Re Media, with one clear objective: delivering measurable growth. Schjærven Group was founded in 1962, the family-owned company has over the years developed an integrated ecosystem, Schjærven Village, designed to create documented commercial effect, with a strong focus on retail and the client’s bottom line. Long-standing client partnerships reflect a way of working built on results, trust and continuity.
Schjærven delivers high-precision performance across the entire sales funnel. By handling both media and creatives, we combine short-term sales activation with long-term brand growth. Schjærven helps brands grow faster, more efficiently, and more sustainably.
The group consists of approximately 65 employees across the agencies Re:Media, Schjærven Reklamebyrå, Clockwork, and Produksjonssjefen.
Key capabilities:
- Insight and analysis
- Brand strategy
- Concept and idea development
- Media strategy and negotiations
- Media planning and buying
- Digital marketing
- Advertising production, paid and organic
- Technology and automation
- Process management
Website: www.schjarven.no
For Further Information, Please Contact:
Norway:
Pelle Stensson CEO Try Schjærven Media
Phone: +47 98 23 59 04
Email: pelle@tsmedia.no
Sweden:
Niclas Fröberg, Nordic CEO Tre Kronor Media | a Making Science company
Phone: +46 73505 05 05
Email: niclas.froberg@trekronormedia.se