NEWS & INSIGHTS
Insights, events and press.
We’ve thought a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.
Location-based commission: The new digital “toll” that will transform your bills in July
Sandra Brotón, Paid Social Manager, Making Science Spain Think about the last time you bought a plane ticket. You saw a fantastic initial price, but
Cannes Lions 2026, the year AI grew up!
Cannes Lions 2026 just wrapped, and our team was on the ground. Over 35,000 attendees, thousands of sessions, and one unmistakable shift: the AI conversation
Your Next Ad Won’t Be in a Feed. It’ll be in a Chat.
For years, advertising lived in place like search results, social feeds, and display banners. The playbook was clear. Now ChatGPT runs a fully operational advertising
Google Just Changed Everything (Again): Our Takeaways from Google Marketing Live 2026
Julia Beaser, Director, Client Partnership, Making Science US We just got back from Google Marketing Live 2026, and we’re not going to bury the lede: this
Why Google Analytics and Google Cloud Are No Longer Two Paths
Nate Burke, VP, Cloud & AI Consulting, Making Science US Google Analytics Enterprise (GA4 360) is an industry-standard tracking engine, but without Google Cloud Platform
Smeg väljer Tre Kronor Media som ny mediebyrå
Jens Hallenheim, Hanna Olsson, Henrik Jarl, Kajsa Djurfeldt, Caroline Hast Balling, Linnea Jonsson och Patrik Andersson. Malmö, Sverige, 13 april, 2026 – Tre Kronor Media
Från osäkerhet till kontroll: Varför Google Tag Gateway och Data Manager är de saknade pusselbitarna för nordiska bolag
Fanny Edenbro – Nordic Head of AI, Cloud, Cybersecurity & Software I takt med att tredjepartskakor fasas ut och integritetskraven (GDPR) skärps, står många nordiska
GEO och KPI:er – hur mäter vi synlighet i AI?
Isabelle Amneus – Search Specialist Vi ser ett tydligt skifte i hur människor söker information idag. Internetstiftelsens rapport Svenskar och Internet 2025 visar att 4
Elon väljer Tre Kronor Media som ny mediebyrå
Stockholm, Sverige, 9 mars, 2026- Tre Kronor Media│a Making Science company meddelar idag att de har vunnit uppdraget som ny mediebyrå för Elon, Nordens ledande
Super Bowl 60: AI Wasn’t Just in the Ads, It Made Them
Every year, the Super Bowl gives us a snapshot of where culture and commerce are headed. This year, the signal was unmistakable: AI has become
The Death of the Control: Why Meta’s Andromeda is Killing the Standard A/B Test
Stephanie Wheen – Account Manager UK Meta’s launch of the Andromeda retrieval algorithm has fundamentally altered the mechanics of the ad auction. For years, as
Tre Kronor Media Expands Nordic Footprint Through Strategic Partnership with Leading Norwegian Agency Group
From left to right: Pelle Stensson, CEO at TRY Schjærven Media, and Ina Iversen, Country Manager Norway at Tre Kronor Media Tre Kronor Media |