NEWS & INSIGHTS
Insights, events and press.
We’ve thought a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.
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Google Backpedals on Third-Party Cookie Deprecation: A Win for the Industry, a Focus on User Choice Google keeps third-party cookies!
Google has significantly shifted its approach to third-party cookies, opting to maintain their use while introducing a new framework that prioritizes user control. After years
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Making Science’s Technology, Trust Generative AI, arrives on the Google Cloud Marketplace
This is the company’s sixth technology to be integrated into the Google Cloud Marketplace Madrid, July 16, 2024 – Making Science, a leading global digital
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Aligning Business Objectives for Effective Marketing and Profit Maximization
In today’s competitive landscape, aligning business objectives with marketing strategies is crucial for optimizing profitability. In this blog post we will dive into chapter 1:
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Making Science launches three innovative solutions from the Gauss AI Suite on Google Cloud Marketplace
In the upper funnel GaussTV, BrandMax and Data Quality combine to optimize the strategies of the consultancy’s clients and ensure quality data. Madrid, 27 June
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Boost your e-commerce with Trust Generative AI
In the competitive world of e-commerce, standing out requires more than just good products. User experience, information accuracy and the ability to attract and retain customers
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Läkare Utan Gränser chooses Tre Kronor Media as new media agency and partner in its digital transformation
Stockholm, June 3, 2024 – After the pitch process, it is clear that Tre Kronor Media | a Making Science Company will be Läkare Utan
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Google Marketing Live 2024 – Our Key Takeaways
Jessica Larholm – Nordic Digital Director “There’s really only one wrong move when it comes to these early days of AI and that’s not making
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ex-H&M Data Lead moves to Tre Kronor Media | a Making Science Company
Fanny Edenbro, Data Community Lead at H&M and ex-IKEA joins Tre Kronor Media | a Making Science Company as Head of Data & AdTech Nordics.
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Eye Spy: How AI Captures Attention in Advertising
Joris Wechsler – Insight Manager In today’s fast-paced advertising landscape, the fundamental question on every marketer, advertising agency, and media agency’s mind should be this:
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Making Science launches ad-machina for PMax, the groundbreaking generative AI technology that powers marketing campaigns
Madrid, April 30, 2024 – Making Science, a leading global digital transformation company, has announced the launch of ad-machina for Performance Max (PMax). This innovative
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Campaign Manager 360 Updates & Preparation for 3PCD
With Google’s impending deprecation of third party cookies later this year and the industry’s continued emphasis on user privacy, tried and true programmatic advertising norms
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Transform your content strategy with private AI
Jorge Alonso – Chief Operating Officer SAAS Did you know that “46% of senior executives suspect their colleagues are unintentionally sharing confidential data with ChatGPT”? In