Devoloping relevant insights as a basis for strategic decisions is becoming increasingly important.
What is required, and which tools are needed, to deeply understand your business environment, your customers and your employees? How do you simultaneously build personal and organizational strength in one of the most profound transformations of our time?
In an era where technology drives change forward, it is people’s perspectives, values, and empathetic ability that provide it with meaning and direction. It is people who transforms change into success.
The Future of Business in the Öresund Region
Join us for a morning filled with inspiring presentations, interviews and panel discussions around Data, AI for Marketing, Tech and Cloud – designed to help you grasp the deeper meaning of the transformation underway, for yourself, your business and your brand.
During the Better Business Day, you’ll meet internationally recognised change leaders, learn from company experiences and be inspired by real-life cases. You will also have the chance to engage with visionary business leaders and social commentators.
Sign-up today!
- Thursday, 28th of August
- Eleda Stadion, Eric Perssons väg 31, Malmö. (Entrance 7)
- 08:30 am (CEST)
Main organizers:
Partners:
Agenda
8:30 – 9:00
Registration & Breakfast
9:00 – 12:00
Program
Speakers
Thriving in a World of AI & Revolutionary Technologies
Rishad Tobaccowala
Senior Advisor with nearly four decades of experience in marketing and business transformation, including leadership roles at Publicis Groupe. Named a “Marketing Innovator” by TIME. Author of Restoring the Soul of Business and Rethinking Work.
Agentic AI and Synthetic Users: A New Era of Creative Innovation
Costanza Ghelfi
Founder of ad-machina & CPO, Making Science. With over a decade in PPC, with a focus on travel, she previously led digital marketing at easyJet Holidays and Hundredrooms. Since 2019, she’s helped major global brands optimize media spend using ad-machina’s Google Ads automation.
Human insights at AI scale
Ulrik Szokolay
CEO and co-owner of Navet Analytics AB. He brings over 25 years of experience in strategic business and brand leadership. He began his career at Norsk Hydro, later moving to Grey in Stockholm as an Account Director, and then ran his own consultancy. From 2004 to 2021, he served as CEO and partner at Brand Clinic.
Since April 2021, he has led Navet Analytics, merging senior industry know-how with AI-driven brand strategy and market research. Committed to human-centered insight, he helps organizations turn complex data into actionable strategies and has lectured at leading institutions.
Marketing and the impact of AI
Carl Wåreus
Head of Agencies & Partners, Google Nordics. His areas of expertise are in advertising/media/marketing, and he sits on the board of IAB, IRM and Outdoor Impact in Sweden. He has been active in most parts of the advertising industry, as CMO for McDonald’s Sweden and Northern Europe, CEO & founder of OMD Sweden /OmnicomMediaGroup, CEO of NORD DDB, and CEO of Stiller Studios. Within Google, he is currently driving issues to help companies grow faster through marketing and implement AI solutions to create growth and a higher degree of efficiency.
The Opportunity in Emerging Channels
Carl Liverstam
Carl is the Managing Director for the Nordics at Verve, where he oversees demand-side operations and drives strategic growth across the region. He also supports international cross-sales efforts across LATAM, EMEA, the UK, the US, and beyond. Beyond his leadership, Carl plays an active role in advancing the digital advertising ecosystem through his involvement in the Programmatic Task Force at IAB Sweden, contributing to industry standards and innovation.
Maintain brand direction when AI controls the feed
In a media landscape shaped by AI and algorithms, brands risk losing their voice in the pursuit of reach. Content gets optimized, but character and long-term relevance often get lost.
Betiel Haile
Betiel Haile, Head of Creative Studio at We Are Era, leads creative strategy for major brands, using creators and culture-driven storytelling to build real connection. Her focus is on what can’t be automated: identity, representation, and human nuance.
Today, she adds a creative lens to a tech-driven conversation about how brands can communicate with intention, not just distribution.
Panelist
Josefine Vännman
General Manager Nordics, Amazon Ads. Since launching Amazon Ads in 2021, she has been instrumental in establishing and expanding the company’s advertising operations across the region. With over 17 years of experience in the media industry, she began her career at Schibsted in 2008 and held several key roles within the group, most recently serving as Head of Schibsted Brand Studio.
Panelist
Fredrik Nilsson
CEO at LAKRIDS BY BÜLOW
Panelist
Erik Löfquist
Agency Sales Director at SeenThis
