Farmasiet upscales their consumer journey and reaches new heights with an AutoOne of Farmasiet`s main goals was to create an easier, faster and safer customer experience. By implementing a data-driven search strategy powered by ad-machina, they tailored the consumer journey with higher relevance and service, resulting in significant improvements of their KPIs.mated Search Strategy
Farmasiet wanted to create the pharmacy of tomorrow by leading the development when it came to online pharmacies. To do so, they aimed to improve relevance of the brand and selected categories. To define their success, following KPIs were set:
To provide to-the-point products for the customers, they used ad-machina’s automation real-time updates for Google campaigns, ensuring coverage for all relevant searches within Farmasiet’s target brands and segments. The focus was on maximising profit by optimising campaigns for Farmasiet’s most profitable brands and their specific CoS target KPI.
In just three months, Farmasiet saw a dramatic improvement in several key areas:
These results demonstrate the power of ad-machina’s automated search strategy and how it can tailor the digital consumer journey, which delivered both cost savings and increased sales for Farmasiet.
“In addition to the good results, we are really pleased that our customers are experiencing enhanced relevance and improved service through the ad-machina campaigns.” – Helena Elise Dokken, Marketing Manager.
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