NEWS & INSIGHTS
Insights, events and press.
We’ve thought a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.
Smeg väljer Tre Kronor Media som ny mediebyrå
Jens Hallenheim, Hanna Olsson, Henrik Jarl, Kajsa Djurfeldt, Caroline Hast Balling, Linnea Jonsson och Patrik Andersson. Malmö, Sverige, 13 april, 2026 – Tre Kronor Media
Från osäkerhet till kontroll: Varför Google Tag Gateway och Data Manager är de saknade pusselbitarna för nordiska bolag
Fanny Edenbro – Nordic Head of AI, Cloud, Cybersecurity & Software I takt med att tredjepartskakor fasas ut och integritetskraven (GDPR) skärps, står många nordiska
GEO och KPI:er – hur mäter vi synlighet i AI?
Isabelle Amneus – Search Specialist Vi ser ett tydligt skifte i hur människor söker information idag. Internetstiftelsens rapport Svenskar och Internet 2025 visar att 4
Elon väljer Tre Kronor Media som ny mediebyrå
Stockholm, Sverige, 9 mars, 2026- Tre Kronor Media│a Making Science company meddelar idag att de har vunnit uppdraget som ny mediebyrå för Elon, Nordens ledande
Super Bowl 60: AI Wasn’t Just in the Ads, It Made Them
Every year, the Super Bowl gives us a snapshot of where culture and commerce are headed. This year, the signal was unmistakable: AI has become
The Death of the Control: Why Meta’s Andromeda is Killing the Standard A/B Test
Stephanie Wheen – Account Manager UK Meta’s launch of the Andromeda retrieval algorithm has fundamentally altered the mechanics of the ad auction. For years, as
Tre Kronor Media Expands Nordic Footprint Through Strategic Partnership with Leading Norwegian Agency Group
From left to right: Pelle Stensson, CEO at TRY Schjærven Media, and Ina Iversen, Country Manager Norway at Tre Kronor Media Tre Kronor Media |
Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions
LONDON — 23 December 2025 — Making Science, the global digital acceleration consultancy, today announced the launch of AWAKE Venture Studio. This “AI-first” model represents
Björn Axén väljer Tre Kronor Media för AI-driven Digital Acceleration
Stockholm, Sverige, 9 december, 2025– Björn Axén, ett anrikt svenskt varumärke med kungliga anor, inleder ett strategiskt samarbete med Tre Kronor Media│a Making Science company
Succeeding in the AI-Powered Search Era (SEO-GEO)
The search ecosystem is undergoing a significant transformation, driven by Generative AI (GAI) and Large Language Models (LLMs). This new paradigm, the SEO-GEO Era (Search
Attribution in the Privacy Era: How Predictive Models Close the Gap for CMOs?
Maria Lopez Osuna- Cloud for Marketing Project Manager Introduction: The Attribution Challenge in a Cookie-less World In today’s dynamic digital marketing landscape, CMOs face a
Synsam Norge velger Tre Kronor Media som sitt nye fullservicebyrå
Oslo, 11 november, 2025 – Fra 1. januar 2026 starter vi i Tre Kronor Media│a Making Science company et nytt samarbeid med Synsam Norge. Samarbeidet