NEWS & INSIGHTS
Insights, events and press.
We’ve thought a lot, accomplished many things, and still have many plans left to carry out. Let’s take a brief look at the past and see what the future might hold.
Super Bowl 60: AI Wasn’t Just in the Ads, It Made Them
Every year, the Super Bowl gives us a snapshot of where culture and commerce are headed. This year, the signal was unmistakable: AI has become
The Death of the Control: Why Meta’s Andromeda is Killing the Standard A/B Test
Stephanie Wheen – Account Manager UK Meta’s launch of the Andromeda retrieval algorithm has fundamentally altered the mechanics of the ad auction. For years, as
Tre Kronor Media Expands Nordic Footprint Through Strategic Partnership with Leading Norwegian Agency Group
From left to right: Pelle Stensson, CEO at TRY Schjærven Media, and Ina Iversen, Country Manager Norway at Tre Kronor Media Tre Kronor Media |
Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions
LONDON — 23 December 2025 — Making Science, the global digital acceleration consultancy, today announced the launch of AWAKE Venture Studio. This “AI-first” model represents
Björn Axén väljer Tre Kronor Media för AI-driven Digital Acceleration
Stockholm, Sverige, 9 december, 2025– Björn Axén, ett anrikt svenskt varumärke med kungliga anor, inleder ett strategiskt samarbete med Tre Kronor Media│a Making Science company
Succeeding in the AI-Powered Search Era (SEO-GEO)
The search ecosystem is undergoing a significant transformation, driven by Generative AI (GAI) and Large Language Models (LLMs). This new paradigm, the SEO-GEO Era (Search
Attribution in the Privacy Era: How Predictive Models Close the Gap for CMOs?
Maria Lopez Osuna- Cloud for Marketing Project Manager Introduction: The Attribution Challenge in a Cookie-less World In today’s dynamic digital marketing landscape, CMOs face a
Synsam Norge velger Tre Kronor Media som sitt nye fullservicebyrå
Oslo, 11 november, 2025 – Fra 1. januar 2026 starter vi i Tre Kronor Media│a Making Science company et nytt samarbeid med Synsam Norge. Samarbeidet
Zero-Clicks: How to Measure What Isn’t Clicked (and Why You Should Start Now)
Manuela Vergel – MarTech Consultant How do you measure the success of a campaign if no one clicks? In the new cookieless era, the answer
Hon är The Human in the Loop
Louise Jonsson- Client Lead I en medievärld där algoritmer, automatisering och AI-lösningar blivit vardag, finns det fortfarande en komponent som inte går att ersätta med
Making Science tillkännager försäljning av sin Cloud- och Cybersecurityenhet till Lutech
Transaktionen gör det möjligt för Making Science att fokusera på sin kärnverksamhet inom digital marknadsföring och AI samtidigt som Lutechs kapacitet och närvaro i Spanien
35 % av marknadscheferna fastnar i AI-pilotprojekt, visar ny forskning
En rapport från Making Science visar att marknadschefer riskerar stagnation, eftersom integrationsutmaningar, ökande komplexitet i kanalerna och kreativ ineffektivitet hindrar AI-utvecklingen NEW YORK, NY, [30